Digital marketing trends in Chinese market

Want to learn more about Chinese marketing? How it works? There are 3 trends you should keep in mind.

1. Content and Story telling

Content is still the most important key to your marketing strategy. Most of customers are digital people, they like to interact with technology and get the information from internet especially they follow most of famous bloggers or celebrity. Make sure your site stands up, they are selective.

2. Video

The number of Chinese videos users is constantly increasing year after year due to the booming of smartphone users. According to ChineinternetWatch, in 2012, 49, 4% Chinese users watching videos on their smartphone and now they are about 76.7%.

3. WeChat and Weibo

You can say that WeChat is Facebook and Weibo is Twitter. They are like the must have if you want to succeed your Chinese marketing campaign.  

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