The Taiwan External Trade Development Council (TAITRA), sponsored by the Bureau of Foreign Trade, MOEA collaborated with one of the most major supermarket chain groups in North America, H Mart, from 6/10 to 6/16. Four locations including Edison, NJ, Burlington, MA, Plano, TX, and Diamond Bar, LA all participated in the event. The grand opening of the “Taiwan Food Festival” was held on 6/10 10:30am at H Mart’s Edison, NJ location.
Participating Taiwanese brands presented a wide range of products that fell into four categories: frozen food, sauces, beverages, and snacks. The main food brands included Longfeng , I-Mei , Poki Soda Pop Ice Bar, Yaa-Fang Ice Bars, Kamlan, San Shu Gong’s, E G Sain’s honey cakes, and Luyao Ecology Dry Mushrooms. These brands helped to reflect Taiwanese food products’ rich and diverse nature.
H Mart was established in 1982 in Woodside, Queens in New York, and currently has 53 chain stores across the U.S. This year, it will open 12 new stores, which further connects Asian food products to the North American market. The Taiwan Food Festival not only highlights Taiwanese products, but also allows attendees to experience Taiwanese food culture and its specialty products. The aim of the event was to attract more American consumers to choose Taiwanese products and will also increase visibility of Taiwanese products internationally.